Get to the Top on Google
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ISBN: 978-1-85788-502-6
Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings - and Stay There
David Viney, The SEO Expert
Paperback, 256 pp. More details... |
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Product Details
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It is a fact that people avoid “sponsored” search results and rarely make it past page two of their result listings on Google. So how do you get your business to the top and keep it there?
It has been predicted that Internet sales will make up nearly half of all purchases by 2012. As a result, being at the top of organic search results can literally transform your business. Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings—and Stay There is the first book to comprehensively address all aspects of modern day search engine marketing through a straightforward methodology, which includes an up-to-date assessment of the impact of Web 2.0 on marketing strategies. Thorough and accessible, Get to the Top on Google provides you with the advice and knowledge of a genuine expert in the field. Through a series of case studies and examples, David Viney shows business owners, both large and small, how to improve their search engine rankings, leads, and sales in order to stay ahead of this next step in the evolution of consumer behavior.
"Well worth reading."
— Business Network magazine
"David Viney's book pulls off the difficult trick of both being comprehensible to beginners and offering a level of comprehensive (and up to date) detail that will appeal to older hands. It's divided into seven steps that broadly follow the timeline of an SEO campaign, with some useful case studies. Put simply, this book delivers what it promises."
— .NET magazine, August 2008
"The information in this very specific book can help you increase the effectiveness of your Web efforts and gain better visibility among the Web search results on Google and other search engines. David Viney shares his expertise in Search Engine Optimization (SEO) in helpful detail. Much of his information is quite detailed and technical, but relatively accessible and applicable."
— getAbstract
"This book is mind-blowing. If you have a web site or a blog and are serious about getting it to the top of Google's organic rankings, this is the book you need."
— Michael Hyatt, President and CEO of Thomas Nelson Publishers
Contents
Foreward
Setting the Scene:
The Size of the Prize
The Seven-Step Approach
The Get to the Top on Google Case Study
Step 1: Phrases that Pay
Proposition Development
Keyword Discovery
Keyword Attractiveness
Keyword Deployment
Step 2: Courting the Crawl
How Google Finds Sites and Pages
Setting Up a New Site
Managing an Existing Site
Site Structure and Navigation
Step 3: Priming Your Pages
How Google Stores Information
On-Page Optimization
Asset Optimization
Manipulating Snippets and SERPs
Step 4: Landing the Links
How Google Ranks
Off-Page Optimization
What's New in Web 2.0
Avoiding Penalties
Step 5: Paying for Position
Match Driver Selection
Ad Text Optimization
Landing Page Optimization
Campaign Management
Step 6: Making the Map
Language Optimization
Geographical Optimization
Google Maps and Google Earth
Priming for Local Search
Step 7: Tracking and Tuning
Google Analytics
Google Webmaster Tools
Other Useful Tools
Tuning the Campaign
Getting to the Top:
Seven Top Tips for Success
Continuing Your Journey-- the SEO Expert Forum
Index
About the Author
David Viney is one of the UK's leading search engine optimisation (or SEO) experts and has initiated and steered multi-million dollar e-business projects at two of the UK's biggest companies (British Airways and Centrica) and played a leading role in the relaunch and internet marketing of the AA's website in 2001. As principal consultant and owner of SEO Expert Services, he works with companies large and small to improve their search engine placement. A regular speaker on e-commerce at industry and professional events, David is passionate about the power of the internet to transform our society. He is an LSE graduate, Chartered Accountant and IT Professional. He is a qualified CSEM search engine marketeer and member of SEMPO, the Search Engine Marketing Professional Organisation. He lives in Teddington, England, and is married with two children. Visit Viney's Web site at www.seo-expert.com.
T Translation Rights
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