For Steve Jobs and Bill Ford, a new business model of innovation has become the driving force behind their success. With strong leadership and a disciplined process, today’s leaders are creating more than great products. They are placing innovation at the center of the organization’s core competencies, and changing the very nature of the customer experience.
Profiling dozens of today’s pioneering organizations, The Innovation Zone takes a firsthand look behind the glitz of the latest gadgets. By exploring the methods, tools, and behaviors, readers learn how to increase market value for a company, respect for the brand, and long-term competitive dominance. This new playbook for leading a modern culture debunks traditional thinking. Instead, the author’s demonstrate how the "Seven Lessons of Innovation" can be learned through framework, case studies, and proven techniques.
“Innovation is a critical ingredient of any growth strategy, and it’s implicit in the business model of all smart enterprises. Koulopoulos dissects what it takes to innovate, so that others can learn from the rich examples in this book.”
— James Champy, chairman, Consulting Perot Systems; co-author, Reengineering the Corporation
"Koulopoulos's distinctions between innovation and invention are fascinating. An important read for anyone looking to build and foster a culture of innovation within his or her company."
— Colin Angle, CEO and cofounder, iRobot
"Takes the mystery out of innovation. Moves innovation from something secret, behind the curtains, sequestered in teh laboratory to a real-life, practical approach of freeing staff to generate ideas and work the ideas through a rigorous process that produces results."
— Janice M. Abraham, president and CEO, United Educators
